Word of the day - entonnoir à conversion

Those who follow me on twitter know that I attended a good seminar on social media last week at the university of Geneva. One of the terms I really liked was "entonnoir à conversion" - conversion funnel.
I suppose it made me smile that a term which has very clear theological overtones for me is really just a blatant way to get people to find their way more easily around websites and even spend money there.
However advocacy websites need to provide some kind of similar simple pay off. Too often we make it really complicated for people to sign a petition, upload a photo or click and say they agree or support us. In the facebook quick click "like" generation we really need to get with the programme. Too often we get obsessed with wanting information from people rather than in building the relationship and facilitating involvement.
More about the seminar in coming days - it's given me lots ot think about.
However oddly enough it was the theological topic of conversion that was the conversion funnel that got me into blogging, as this blog started with a blog about ethical conversion.