Generosity - it's a management concept!

Interesting academic article on generosity as a management strategy here. It's all about counter-intuitive generosity very interesting - here's an extract:
if a manager practices counterintuitive generosity — that is, the worse things get, the better he treats his staff — he gets rewarded with employees who are loyal, engaged, and willing to slog through the mud with him.
It's interesting to see that many of these virtuous terms: forgiveness, generosity, integrity, are prized in good leadership and management. They are also often prized in the new social networks and software developments and social networks.
More on this when I get a chance.